{"id":30082,"date":"2019-10-23T09:38:34","date_gmt":"2019-10-23T01:38:34","guid":{"rendered":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?p=30082"},"modified":"2019-10-23T09:38:34","modified_gmt":"2019-10-23T01:38:34","slug":"souffle-beauty-skincare-singapore","status":"publish","type":"post","link":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/souffle-beauty-skincare-singapore\/","title":{"rendered":"Souffl\u00e9 Beauty \u2013 Battling Tropical Climates One Skincare Product At A Time"},"content":{"rendered":"<p>It is no hidden fact that Singaporeans have to deal with the scorching heat on our sunny island. And in the realm of skincare, that can sometimes be challenging. Damage from UV exposure, oily skin, clogged pores \u2013 the list goes on.<\/p>\n<p>With this comes a great deal of considerations when buying the right set of skincare products for your skin.<\/p>\n<p>Enter Souffl\u00e9 Beauty \u2013 the skincare brand that is specially curated to combat the crazy humid climate we all live in.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30084 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/10\/April-1.jpg\" alt=\"\" width=\"5184\" height=\"3456\" \/><\/p>\n<h2><strong>Passion For Beauty <\/strong><\/h2>\n<p>Minnie and Tarfa, both 29-years-old, are no strangers to the world of beauty.<\/p>\n<p>While Minnie has always been curious about the reason behind each ingredient that goes into skincare and cosmetic products, Tarfa takes pride in her strict skincare selection criteria.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30087 \" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/10\/Tarfa-Minnie.jpeg\" alt=\"\" width=\"695\" height=\"694\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/10\/Tarfa-Minnie.jpeg 432w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/10\/Tarfa-Minnie-300x300.jpeg 300w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/10\/Tarfa-Minnie-150x150.jpeg 150w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/p>\n<p>The two friends first met in Switzerland during their University days, but their Souffl\u00e9 Beauty journey did not start just yet.<\/p>\n<p>Minnie went into marketing for various B2B and B2C companies, while Tarfa was working in the Ministry of Commerce in Kuwait.<\/p>\n<p>\u201cAfter struggling to find the right set of products for our skin, we\u2019ve both had a view on what an ideal skincare product should be like for quite a while,\u201d Minnie recalls.<\/p>\n<h2><strong>Can\u2019t Find It? Create It <\/strong><\/h2>\n<p>Back in 2017, skincare products that are light enough for the Singapore humidity were rare to find. Even so, \u201clight\u201d skincare was \u2013 and still is \u2013 often associated with diluted products that are not effective enough.<\/p>\n<p>It also became tougher to find a quick and easy routine for those who aren\u2019t keen on layering too many products on the skin \u2013 particularly consumers who didn\u2019t jump on the 10-step K-beauty bandwagon.<\/p>\n<p>With these market indicators, the duo took matters into their own hands and set up a meeting with a team of scientific researchers.<\/p>\n<p>\u201cWe managed to pique their interest in formulating a brand new product. One thing led to another and the market was soon telling us that the time was ripe to start our very own line of skincare products,\u201d Minnie says.<\/p>\n<h2><strong>Light As A Souffl\u00e9<\/strong><\/h2>\n<p>Akin to the dessert, the brand calls for people to think of their skincare line as light and fluffy.<\/p>\n<p>\u201cWe wanted something that was packed with goodness but still light on the skin, and the souffl\u00e9 dessert is the perfect analogy for this message,\u201d Minnie explains the origin of the brand\u2019s name.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30085 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/10\/Cleansing-balm-with-feather.jpg\" alt=\"\" width=\"6240\" height=\"4160\" \/><\/p>\n<p>Though affordable, Souffl\u00e9 Beauty does not skimp on its quality.<\/p>\n<p>The potent ingredients in their products are also present in some of the high-end skincare in the market, making them comparable to the bigger brands without compromising your budget.<\/p>\n<blockquote><p><strong>\u201cOur products are all made in Singapore by a GMP-certified lab and the formulae is a result of an intersection between market needs and breakthrough scientific research.\u201d<\/strong><\/p><\/blockquote>\n<p>For the socially conscious, you can also take delight in the fact that the brand does not test its products on animals.<\/p>\n<h2><strong>A Marriage Of Science And Tradition<\/strong><\/h2>\n<p>Apart from these products containing no alcohol and parabens, Souffl\u00e9 Beauty\u2019s skincare line shines a particular focus on two ingredients \u2013 rose and Bifida Ferment Lysate, a probiotic.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30086 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/10\/Probiotic-duo-rose-flatlay.jpg\" alt=\"\" width=\"5760\" height=\"3840\" \/><\/p>\n<p>The skincare benefits of rose are aplenty \u2013 it is an antioxidant, contains hydrating properties, filled with Vitamin A and C. These properties helps to soothe redness and is great for anti-ageing.<\/p>\n<p>\u201cRose is a particularly well-known ingredient in the Middle East and has a long tradition of being used in beauty products. They have been a hit among all skin types for many years and we simply love it!\u201d Minnie says.<\/p>\n<p>On the other hand, while probiotic supplements are widespread, the concept of such ingredients in skincare is still relatively new in the market.<\/p>\n<p>\u201cWe started researching probiotics earlier after observing the prevalent trend of these supplements. It was also during this time when studies showed promising effects of probiotic ingredients in topical applications as well.\u201d They explain.<\/p>\n<p>The lesser-known Bifida Ferment Lysate is a certain must-have for the sunny weather. It offers protection against UV-induced damage on the skin, repairs DNA and is extremely hydrating.<\/p>\n<p>Fun fact \u2013 A quick Google search also shows that Bifida Ferment Lysate is the star ingredient used in the world-renowned Est\u00e9e Lauder Advanced Night Repair series.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-30083 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/10\/31-Aug.jpg\" alt=\"\" width=\"4032\" height=\"3024\" \/><\/p>\n<p>Combining both science and tradition, Souffl\u00e9 Beauty developed a formula with these two enriching, potent ingredients. Paired with the ideal light-on-touch texture, their products are perfect for those living in the sweltering, tropical climate.<\/p>\n<h2><strong>Beyond Our Little Red Dot <\/strong><\/h2>\n<p>Singaporeans aren\u2019t the only ones who have to face such a weather type. Many other countries also share the similar fate of scorching heat and humidity.<\/p>\n<p>With that, Souffl\u00e9 Beauty is on a mission to aid others in their skincare battle against the tropical climate beyond our sunny island.<\/p>\n<p>As Tarfa is Kuwaiti, Souffl\u00e9 Beauty has since branched out to Kuwait after its Singapore launch in 2017. The brand is also currently selling in the Philippines, Hong Kong and other GCC countries \u2013 Saudi Arabia, the UAE, Qatar, Bahrain and Oman.<\/p>\n<p>Moving forward, Souffl\u00e9 Beauty is looking to expand its range of products in the next few months and even starting up in a new region.<\/p>\n<p>\u201cThe feedback has been great and we noticed that our customers have a very high likelihood of becoming loyal to our brand. We\u2019re just really excited to build our community!\u201d<\/p>\n<p>To find out more about Souffl\u00e9 Beauty, visit <a href=\"https:\/\/soufflebeauty.com\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is no hidden fact that Singaporeans have to deal with the scorching heat on our sunny island. And in the realm of skincare, that can sometimes be challenging. Damage from UV exposure, oily skin, clogged pores \u2013 the list goes on. With this comes a great deal of considerations when buying the right set [&hellip;]<\/p>\n","protected":false},"author":200673,"featured_media":30464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[22,3],"tags":[250,373],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Souffl\u00e9 Beauty \u2013 Battling Tropical Climates One Skincare Product At A Time<\/title>\n<meta name=\"description\" content=\"We spoke to Minnie and Tarfa, the brains behind Souffl\u00e9 Beauty, a skincare brand specially designed for humid climate like Singapore&#039;s. 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