{"id":29039,"date":"2019-08-21T11:31:07","date_gmt":"2019-08-21T03:31:07","guid":{"rendered":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?p=29039"},"modified":"2019-08-28T10:33:18","modified_gmt":"2019-08-28T02:33:18","slug":"baking-ingredients-delivery-bakestarters","status":"publish","type":"post","link":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/","title":{"rendered":"With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen"},"content":{"rendered":"<p>As someone who has experience with baking, I would often receive comments like, &#8220;Oh, you can bake? That&#8217;s so rare for a girl these days.&#8221;<\/p>\n<p>I have always thought of baking as a fun activity that not only allows you to pass time but also allows you to make something that you can share with your loved ones. However, over the past few years, I have found myself lacking the motivation and confidence to utilise my culinary skills in the kitchen.<\/p>\n<p>This is where Bakestarters come into play. In today&#8217;s age of convenience and online shopping, this homegrown business delivers curated baking kits to your front door.<\/p>\n<p>With recipes ranging from classic favourites such as Tiramisu Cheesecake and Orange Chocolate Chunk Loaf, to more locally favoured delights like Thai Tea Cheesecake brownies and Matcha Shortbreads, Bakestarters are taking the baking industry by storm.<\/p>\n<h2><strong>The Start Of Bakestarters<\/strong><\/h2>\n<p>Bakestarters was born from a little bit of a baking mishap when their founder, Gregory, had trouble getting his ingredients in order.<\/p>\n<p>\u201cIt was just a moment of slight frustration \u2013 a small one-time baking project that was more expensive than it really should have been,\u201d he explained, \u201cThe whole thing got me thinking about how it would be a lot more convenient if there were pre-portioned ingredients along with a foolproof recipe for people to get excited about baking. Inaccurate recipes online were also a huge reason.\u201d<\/p>\n<p>Many food-related businesses are started up by people who are &#8220;experts&#8221; in that field, so it only makes sense that Bakestarters was started by someone who understood the everyday struggle of a baker.<\/p>\n<div id=\"attachment_29052\" style=\"width: 456px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-29052\" class=\"size-full wp-image-29052\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.05.59-AM.png\" alt=\"\" width=\"446\" height=\"443\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.05.59-AM.png 446w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.05.59-AM-300x298.png 300w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.05.59-AM-150x150.png 150w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><p id=\"caption-attachment-29052\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/p\/Byhsij-nXFP\/\">Source<\/a><\/p><\/div>\n<p>At the age of 25, Gregory decided to kick start Bakestarters while simultaneously running an art venture on the sidelines, where he helped link budding artists with smaller-scale art collectors.<\/p>\n<p>With his entrepreneurial streak, it comes as no surprise that this path eventually led him to opening Bakestarters.<\/p>\n<p>\u201cI\u2019ve always been interested in entrepreneurship since I was young \u2013 in fact, I consider to have had dipped my toe in the proverbial pool when I was 11 years old. Which is why I never really looked at my foray into entrepreneurship as much of a leap, as opposed to a calculated step,\u201d he elaborated, \u201cThere is just something deeply satisfying about creating a product or service that people love, and overcoming the many challenges that come along with it.\u201d<\/p>\n<h2><strong>Behind The Baking<\/strong><\/h2>\n<div id=\"attachment_29053\" style=\"width: 582px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-29053\" class=\"size-full wp-image-29053\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.11.07-AM.png\" alt=\"\" width=\"572\" height=\"756\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.11.07-AM.png 572w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.11.07-AM-480x634.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 572px, 100vw\" \/><p id=\"caption-attachment-29053\" class=\"wp-caption-text\"><a href=\"https:\/\/bakestarters.com\/collections\/baking-kits\/products\/24-carrot-gold\">Source<\/a><\/p><\/div>\n<p>Every business is bound to run into its challenges and Bakestarters is no different. Sorting and planning baking kits can sound simple in theory but as an experienced entrepreneur, that&#8217;s not all Gregory had to take into account.<\/p>\n<p>One of the biggest obstacles Bakestarters had to face was ensuring that people who purchased their kits can bake them successfully.<\/p>\n<p>\u201cPeople sometimes also have the misconception that our baking kits are merely measured ingredients,\u201d Gregory explained. \u201cIn reality, all elements of our baking kits, from the recipe instructions to the tutorial video, are carefully designed to ensure that baking is accessible for people of all baking expertise. To combat this, we started posting behind-the-scenes footage on our <a href=\"https:\/\/www.instagram.com\/bakestarters\/\">Instagram<\/a>.\u201d<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/BychleYH47H\/\">https:\/\/www.instagram.com\/p\/BychleYH47H\/<\/a><\/p>\n<p>\u201cAfter all, if you\u2019ve purchased our kits, you probably wouldn\u2019t be expecting to have to get your own ingredients. Since not all ingredients travel as well as the other, we have to factor in things like temperature so we provide ice packs to maintain the freshness of cold ingredients! We had to solve all these issues by thoroughly testing and fine-tuning our recipes, and making sure they are approved by a group of our testers in the test kitchen,\u201d he explained.<\/p>\n<p>Despite the obstacles faced, Gregory&#8217;s love for starting his own business ventures has never ceased.<\/p>\n<p>\u201cYou probably hear this a lot, but it has truly been fulfilling, especially when we see the lovely things people say. Of course, we\u2019ve had our fair share of challenges as well, but I\u2019d say overall the word I would use is fulfilling,\u201d he shared.<\/p>\n<p>When asked about some advice he could give other Singaporeans who are hoping to make their own business dreams a reality, Gregory pointed out that there isn\u2019t really a \u201cone size fits all\u201d tip for everyone.<\/p>\n<p>\u201cEvery project comes with its own challenges and obstacles, so I wouldn\u2019t think myself qualified to give advice. If anything, I think it\u2019s important to temper the romanticism when it comes to a passion project, and take a more objective point of view.&#8221;<\/p>\n<h2><strong>Making Life a Little Sweeter<\/strong><\/h2>\n<div id=\"attachment_29054\" style=\"width: 430px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-29054\" class=\"size-full wp-image-29054\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.14.11-AM.png\" alt=\"\" width=\"420\" height=\"429\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.14.11-AM.png 420w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.14.11-AM-294x300.png 294w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><p id=\"caption-attachment-29054\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/p\/BykVDe7HVxb\/\">Source<\/a><\/p><\/div>\n<p>Now, for the grand finale we&#8217;ve all been waiting for, we asked Gregory the all-important question: What\u2019s your favourite sweet treat?<\/p>\n<p>\u201cAh, I think this might be the toughest question yet!\u201d He responded candidly, \u201cI\u2019d say a toss-up between ice cream and a delicious tart.\u201d<\/p>\n<p>That would explain why with Bakestarters, you never have to choose between the two \u2013 or more specifically, you&#8217;ll be struggling to choose just one kit.<\/p>\n<p>For those who are feeling a little iffy about their baking abilities, fret not. These recipes are categorised based on skill level so bakers are able to choose whichever suits them best.<\/p>\n<p>For beginners, Gregory recommends any of their cookie or loaf cake options. \u201cOur baking kits are tagged with difficulty levels, so if you\u2019re a beginner, just look for any kit that\u2019s tagged with easy. Our recently launched snow skin mooncake kits are also no-bake, so that makes things easier too,\u201d he added.<\/p>\n<div id=\"attachment_29055\" style=\"width: 328px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-29055\" class=\"size-full wp-image-29055\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.25.54-AM.png\" alt=\"\" width=\"318\" height=\"427\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.25.54-AM.png 318w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Screenshot-2019-08-21-at-11.25.54-AM-223x300.png 223w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/><p id=\"caption-attachment-29055\" class=\"wp-caption-text\"><a href=\"https:\/\/www.instagram.com\/p\/Bzh91tBHOFc\/\">Source<\/a><\/p><\/div>\n<p>With all that said, Bakestarters isn&#8217;t just about baking made easy, but they are also hoping to branch out from their baking kits and venture into hosting baking masterclasses and bakeware as well.<\/p>\n<p>Gregory hopes that Bakestarter\u2019s customers are able to experience the joy of making something at home in their kitchen regardless of whether it\u2019s for loved ones, or with loved ones.<\/p>\n<p>So if you\u2019ve been looking for a perfect homemade gift, or have just been putting off your itch to get baking, check out <a href=\"https:\/\/bakestarters.com\/\">Bakestarters<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As someone who has experience with baking, I would often receive comments like, &#8220;Oh, you can bake? That&#8217;s so rare for a girl these days.&#8221; I have always thought of baking as a fun activity that not only allows you to pass time but also allows you to make something that you can share with [&hellip;]<\/p>\n","protected":false},"author":200597,"featured_media":29190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[22,21,149,148],"tags":[708,250,384,249,342,385],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen<\/title>\n<meta name=\"description\" content=\"Bakestarters is a homegrown business that aims to make baking a more enjoyable experience with its curated baking kits delivery services. Find out more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen\" \/>\n<meta property=\"og:description\" content=\"Bakestarters is a homegrown business that aims to make baking a more enjoyable experience with its curated baking kits delivery services. Find out more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/\" \/>\n<meta property=\"og:site_name\" content=\"YP SG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ypsingapore\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-21T03:31:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-28T02:33:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Untitled-Design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"kathleenleong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kathleenleong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/\"},\"author\":{\"name\":\"kathleenleong\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/d47fd4a2b680556cc91bb7686938cf10\"},\"headline\":\"With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen\",\"datePublished\":\"2019-08-21T03:31:07+00:00\",\"dateModified\":\"2019-08-28T02:33:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/\"},\"wordCount\":1059,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization\"},\"keywords\":[\"Baking\",\"business\",\"Eats\",\"entrepreneur\",\"humans\",\"Startups\"],\"articleSection\":[\"Business\",\"Eats\",\"Humans\",\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/\",\"name\":\"With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen\",\"isPartOf\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website\"},\"datePublished\":\"2019-08-21T03:31:07+00:00\",\"dateModified\":\"2019-08-28T02:33:18+00:00\",\"description\":\"Bakestarters is a homegrown business that aims to make baking a more enjoyable experience with its curated baking kits delivery services. Find out more.\",\"breadcrumb\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eats\",\"item\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/categories\/food\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/\",\"name\":\"YP SG\",\"description\":\"Curated Stories. Local Perspectives\",\"publisher\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization\",\"name\":\"Yellow Pages Pte Ltd\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png\",\"contentUrl\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png\",\"width\":100,\"height\":58,\"caption\":\"Yellow Pages Pte Ltd\"},\"image\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/ypsingapore\/\",\"https:\/\/www.facebook.com\/ypsingapore\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/d47fd4a2b680556cc91bb7686938cf10\",\"name\":\"kathleenleong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/600d652dd56472a1df12db5e3f0afd7b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/600d652dd56472a1df12db5e3f0afd7b?s=96&d=mm&r=g\",\"caption\":\"kathleenleong\"},\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/author\/kathleenleong\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen","description":"Bakestarters is a homegrown business that aims to make baking a more enjoyable experience with its curated baking kits delivery services. Find out more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/","og_locale":"en_US","og_type":"article","og_title":"With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen","og_description":"Bakestarters is a homegrown business that aims to make baking a more enjoyable experience with its curated baking kits delivery services. Find out more.","og_url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/","og_site_name":"YP SG","article_publisher":"https:\/\/www.facebook.com\/ypsingapore\/","article_published_time":"2019-08-21T03:31:07+00:00","article_modified_time":"2019-08-28T02:33:18+00:00","og_image":[{"width":750,"height":393,"url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/08\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-Untitled-Design.png","type":"image\/png"}],"author":"kathleenleong","twitter_card":"summary_large_image","twitter_misc":{"Written by":"kathleenleong","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/#article","isPartOf":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/"},"author":{"name":"kathleenleong","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/d47fd4a2b680556cc91bb7686938cf10"},"headline":"With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen","datePublished":"2019-08-21T03:31:07+00:00","dateModified":"2019-08-28T02:33:18+00:00","mainEntityOfPage":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/"},"wordCount":1059,"commentCount":0,"publisher":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization"},"keywords":["Baking","business","Eats","entrepreneur","humans","Startups"],"articleSection":["Business","Eats","Humans","Startups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/","name":"With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen","isPartOf":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website"},"datePublished":"2019-08-21T03:31:07+00:00","dateModified":"2019-08-28T02:33:18+00:00","description":"Bakestarters is a homegrown business that aims to make baking a more enjoyable experience with its curated baking kits delivery services. Find out more.","breadcrumb":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/baking-ingredients-delivery-bakestarters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/"},{"@type":"ListItem","position":2,"name":"Eats","item":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/categories\/food\/"},{"@type":"ListItem","position":3,"name":"With These Curated Baking Kits, Anyone Can Be A Master Of Sweet Treats In Their Kitchen"}]},{"@type":"WebSite","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/","name":"YP SG","description":"Curated Stories. Local Perspectives","publisher":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization","name":"Yellow Pages Pte Ltd","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png","contentUrl":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png","width":100,"height":58,"caption":"Yellow Pages Pte Ltd"},"image":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/ypsingapore\/","https:\/\/www.facebook.com\/ypsingapore\/"]},{"@type":"Person","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/d47fd4a2b680556cc91bb7686938cf10","name":"kathleenleong","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/600d652dd56472a1df12db5e3f0afd7b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/600d652dd56472a1df12db5e3f0afd7b?s=96&d=mm&r=g","caption":"kathleenleong"},"url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/author\/kathleenleong\/"}]}},"_links":{"self":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/posts\/29039"}],"collection":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/users\/200597"}],"replies":[{"embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/comments?post=29039"}],"version-history":[{"count":0,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/posts\/29039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/media\/29190"}],"wp:attachment":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/media?parent=29039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/categories?post=29039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/tags?post=29039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}