{"id":24126,"date":"2019-05-15T17:23:55","date_gmt":"2019-05-15T09:23:55","guid":{"rendered":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?p=24126"},"modified":"2019-06-03T11:15:20","modified_gmt":"2019-06-03T03:15:20","slug":"antea-social","status":"publish","type":"post","link":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/antea-social\/","title":{"rendered":"A Former SQ Stewardess, She Now Aims To Share The Stories Of Tea-Makers With You"},"content":{"rendered":"

If you<\/em> were a blend of tea, what would you be?<\/p>\n

Jolene of Antea Social<\/a> reckons she would come close to a blend of matcha.<\/p>\n

\u201cI think I am quite an adaptable person, and matcha is a very versatile tea,\u201d she says, pointing out that matcha is used in many different kinds of food, such as drinks, cakes, and bread.<\/p>\n

Antea Social, a local brand which specialises in artisanal teas and tea experiences, came to fruition as a result of Jolene\u2019s desire to start a business \u2013 in her words, to \u201ctry to build something new.\u201d<\/p>\n

The brand \u2013 whose name is creative wordplay on \u201cantisocial\u201d, yes \u2013 advocates conversations and bonding, which runs contrary to being antisocial at all! With a quirky and unconventional name of this nature, this is a common question they receive from the people who come across the brand.<\/p>\n

Jolene points out that \u201c[being asked about the brand’s quirky name] itself is a great conversation starter,\u201d and \u201c(exactly) what (they) wanted to achieve with (their) brand.\u201d In addition, the Antea Social logo has an ampersand symbol on beside \u201cAntea\u201d \u2013<\/p>\n

\u201cThat also represents (you & me) & tea,\u201d said Jolene.<\/p>\n

A Love For Food<\/strong><\/h2>\n

\"\"<\/p>\n

Prior to Antea Social, Jolene\u2019s working life started in the banking industry. This was followed by a stint with Singapore Airlines as a flight stewardess, which she describes to be \u201ca really random YOLO decision.\u201d<\/p>\n

Explaining how Antea Social came to fruition, she says \u2013<\/p>\n

\u201cFood is something I really love, so being in the food and beverage (F&B) industry came about naturally.\u201d<\/p>\n

Perhaps, this is why Jolene sees herself selling soft serves or ice cream, had she not ended up in the business of tea.<\/p>\n

\u201cI love products that I can get creative with, and would enjoy experimenting with all sorts of different flavours,\u201d she explains.<\/p>\n

Nonetheless, Jolene decided to focus on tea \u2013 it is a beverage she loves, and always drinks. Recognising that the tea options in the local market were limited in terms of single origin and specialty teas \u2013 the kind of teas she prefers to drink \u2013 she started her journey by equipping herself with knowledge about tea.<\/p>\n

Going In-depth<\/strong><\/h2>\n

\"\"<\/p>\n

Noting the difference between the focus given to specialty coffee and specialty tea, Jolene explains that the focus put on specialty coffee was not similarly observed for specialty tea, with \u201cvery little attention\u201d given to the latter.<\/p>\n

She saw herself not only as a purveyor of teas, but also as someone who could share knowledge and educate the masses about what the world of tea can offer. This led her to attend courses on tea, eventually attaining certifications for both Tea Mastery and Tea Blending.<\/p>\n

In addition, Jolene visited tea plantations and tea factories to learn more about what goes on behind a cup of tea.<\/p>\n

Antea Social\u2019s current tea collections are \u201ccarefully curated and sourced directly from tea makers and farmers,\u201d because Jolene wanted her customers to know where the teas came from, and to share the stories of tea-makers to tea-drinkers.<\/p>\n

A Holistic, Mindful Experience<\/strong><\/h2>\n

\"\"<\/p>\n

With an increasing number of new local tea brands being established in the market in recent years, one might be curious how Antea Social stands out from their competitors.<\/p>\n

They do so with the perspective that tea-drinking is a holistic experience, not only as a commodity.<\/p>\n

Thus, it makes sense that Antea Social hopes to \u201cbring a sense of mindfulness with every sip of tea,\u201d and encourage their customers to slow down, to be present in the moment.<\/p>\n

\u201cTea is something that can be enjoyed both in the company of others and alone. For us, the best part of enjoying a cup of tea alone is in being fully immersed in the present moment, paying attention to brewing, pouring \u2013 and finally taking a sip of that cup of tea without any distractions.”<\/p>\n

“Just thinking of nothing else but slowly preparing a pot of tea can be therapeutic. Of course, there’s the other side of tea that we love as well \u2013 friends and families gathering around, sharing a pot of tea with lots of laughter and stories, and being present in each others’ company.\u201d<\/p>\n

A Multi-Faceted Experience<\/strong><\/h2>\n

\"\"<\/p>\n

At Antea Social, Jolene wants her customers to \u201cexperience the many facets of tea\u201d, which include aspects such as single origin teas and unique flavours of tea. However, it also includes tea experiences \u2013 such as tea blending.<\/p>\n

\u201cWe love pure teas but find that a lot of people here are unfamiliar with it, with the notion of it being too traditional or an \u2018old man’s drink\u2019,\u201d explains Jolene.<\/p>\n

In this light, they created their Signature Tea Collection<\/a>, working with a Taiwanese tea master to create traditional oolongs with a twist to “bridge the gap” between flavoured teas and single origin teas.<\/p>\n

\u201cThe oolongs in our Signature Collection are made using a unique and time-consuming method, and have no artificial components or flavouring,\u201d Jolene says.<\/p>\n

\"\"<\/p>\n

Instead, the Signature Collection consists of pure oolong teas, which have been infused with the aroma of fruit, flowers and herbs.<\/p>\n

In making tea-drinking a holistic experience, Antea Social also runs other tea-related experiences. These include tea blending workshops, mobile tea bars, DIY tea blending bars, and tea gifting and favours.<\/p>\n

If you’re new to Antea Social and their flavours, Jolene recommends their Lychee Oolong<\/a>, which is also their most popular tea flavour.<\/p>\n

\u201cThe aroma of lychees is simply amazing and the tea still retains its natural oolong flavours,\u201d she says, attributing it to the tedious and unique method they use to make their Signature Collection teas.<\/p>\n

Past And Future<\/strong><\/h2>\n

\"\"<\/p>\n

Looking back, Jolene describes the journey at Antea Social thus far to be \u201cmade up of many little proud moments,\u201d rather than a single defining point. These include seeing the their packaging designs materialize into actual products, having their brand being recognised, and customers leaving happy and satisfied with their products and events.<\/p>\n

\u201cAll these little things make us proud of what we do at Antea Social,\u201d she muses.<\/p>\n

Moving forward, Jolene hopes for Antea Social to be \u201ca brand that always comes to mind\u201d when people think of speciality teas. In addition, she hopes for more people to be able to enjoy tea, and to get to know more about what the world of tea has to offer.<\/p>\n

Having recently found a permanent home \u2013 which is in the midst of renovation \u2013 Antea Social is set to open a new modern contemporary teahouse.<\/p>\n

You can follow their adventures via social media, here<\/a> and here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you were a blend of tea, what would you be? Jolene of Antea Social reckons she would come close to a blend of matcha. \u201cI think I am quite an adaptable person, and matcha is a very versatile tea,\u201d she says, pointing out that matcha is used in many different kinds of food, such […]<\/p>\n","protected":false},"author":200584,"featured_media":24543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[22,21,150,3],"tags":[250,534,373,533],"yoast_head":"\nA Former SQ Stewardess, She Now Aims To Share The Stories Of Tea-Makers With You<\/title>\n<meta name=\"description\" content=\"We spoke to Jolene of Antea Social to find out why she chose to dive into the tea industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/antea-social\/\" 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