{"id":22960,"date":"2019-03-31T22:58:56","date_gmt":"2019-03-31T14:58:56","guid":{"rendered":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?p=22960"},"modified":"2019-04-02T10:21:19","modified_gmt":"2019-04-02T02:21:19","slug":"army-aptwear","status":"publish","type":"post","link":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/","title":{"rendered":"After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At some point in time, most of us have explored the possibility of venturing into entrepreneurship and starting our own business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How many of us, however, had the courage to take that leap of faith and do it? The thought of leaving behind a steady career that you\u2019ve built over the years to pursue something that you had limited knowledge about is a scary one. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do we become an entrepreneur?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meet Darren Tan, previously an officer in the Singapore Armed Forces who left behind his green uniform for casual activewear. Darren is the owner of Aptwear, a local brand dedicated to providing quality and affordable men\u2019s activewear in Singapore.<\/span><\/p>\n<div id=\"attachment_22961\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-22961\" class=\"wp-image-22961 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/IMG-2992.jpg\" alt=\"\" width=\"1000\" height=\"710\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/IMG-2992.jpg 1000w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/IMG-2992-980x696.jpg 980w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/IMG-2992-480x341.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><p id=\"caption-attachment-22961\" class=\"wp-caption-text\">Source: Darren Tan<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Curious about his decision and the journey of his transition from a soldier to a business owner, I caught up with Darren to find out more.<\/span><\/p>\n<h2><strong>Life As A Soldier<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Having enlisted for his National Service at 20 years old, Darren described the younger him as an individual who was unfit and lacked discipline &#8211; a description that was definitely not appropriate for the same person sitting in front of me today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Looking back, Darren believed that National Service was the biggest blessing in disguise for him. It was National Service that made him the man he is today, that instilled in him the values he holds onto dearly everyday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The decision to serve as a regular serviceman in the army came for Darren after he was selected into Officer Cadet School (OCS), where he overcame challenges and stretched limits. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from the job stability, it was these challenges he overcame that inspired Darren\u2019s decision &#8211; to further contribute, motivate and leave a positive impact on future generations.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-22962 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/172C130C-023A-4998-9224-9E3473526303.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/172C130C-023A-4998-9224-9E3473526303.jpg 1000w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/172C130C-023A-4998-9224-9E3473526303-980x735.jpg 980w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/172C130C-023A-4998-9224-9E3473526303-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How can an individual with so much belief and passion in the purpose he was serving, leave behind the brotherhood and bonds forged over the years? Turns out, being a business owner was something that Darren has dreamt of since his polytechnic days. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leaving something that you have held onto for so long is never easy. Darren explained that it took him two full years of thinking and planning before putting his foot down and making this big decision. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most challenging part however, was breaking the news to his coworkers &#8211; his brothers in arms. <\/span><\/p>\n<blockquote><p><strong>\u201cThe kind of bonds that were forged are nearly impossible to find, and anyone who has served can attest to that.\u201d<\/strong><\/p><\/blockquote>\n<h2><b>Birth of Aptwear<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Family and friends were skeptical &#8211; after all, he was leaving behind a life of financial stability. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was especially tough when those closest to him tried to talk him out of his decision, including co-workers and superiors in the army. While it took some convincing, Darren eventually received their thumbs up and blessing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through all these, Darren credited a large part of Aptwear\u2019s success to his wife whom he refers to as the \u201cpillar of support through it all\u201d.<\/span><\/p>\n<div id=\"attachment_22963\" style=\"width: 730px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-22963\" class=\"wp-image-22963 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/4959ABA1-4DF7-40CE-9197-0055510D79EE.jpg\" alt=\"\" width=\"720\" height=\"960\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/4959ABA1-4DF7-40CE-9197-0055510D79EE.jpg 720w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/4959ABA1-4DF7-40CE-9197-0055510D79EE-480x640.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><p id=\"caption-attachment-22963\" class=\"wp-caption-text\">Source: Darren Tan<\/p><\/div>\n<p>While there were objections and difficulties, it was not going to stop a determined Darren.<\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe challenge of pioneering and building the company from base was a passion I have long embraced, and this passion grew as years passed.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The journey of starting a business was not simple &#8211; Rome wasn\u2019t built in a day. Darren sat down for a long time with his wife and together, they came out with a proper exit plan. They discussed their expenses for the months and even years following his exit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other pre-launch matters such as sourcing for the perfect supplier out of the hundreds available out there was especially a challenge for Darren. It required patience and that was something Darren had to work on.<\/span><\/p>\n<h2><b>The Aptwear Brand<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As a fitness enthusiast, Darren decided to venture into a business that he could relate personally to. He also wanted to focus on men\u2019s apparel, as he recalled how challenging it was for him to find men activewear at a suitable price point.<\/span><\/p>\n<div id=\"attachment_22964\" style=\"width: 826px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-22964\" class=\"wp-image-22964 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/E0C98EC0-7054-4149-8CC8-B8A876B85168.jpg\" alt=\"\" width=\"816\" height=\"1000\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/E0C98EC0-7054-4149-8CC8-B8A876B85168.jpg 816w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/E0C98EC0-7054-4149-8CC8-B8A876B85168-480x588.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 816px, 100vw\" \/><p id=\"caption-attachment-22964\" class=\"wp-caption-text\">Photo by @kentlimx on Instagram<\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u201cBearing in mind to maintain a name clean and easy to remember, the brand Aptwear was born.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Darren explains that the mission of Aptwear is to bring quality and affordable lifestyle activewear suitable for all occasions into the dress codes of all Singaporeans.<\/span><\/p>\n<div id=\"attachment_22965\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-22965\" class=\"wp-image-22965 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/8C45A7C1-2C0C-4BE5-A14B-BC7BD5325ECC.jpg\" alt=\"\" width=\"750\" height=\"1000\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/8C45A7C1-2C0C-4BE5-A14B-BC7BD5325ECC.jpg 750w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/8C45A7C1-2C0C-4BE5-A14B-BC7BD5325ECC-480x640.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw\" \/><p id=\"caption-attachment-22965\" class=\"wp-caption-text\">Source: @aptwear on Instagram<\/p><\/div>\n<p>The Aptwear brand currently carries different products ranging from T-Shirts, Sweatshirts and Joggers &#8211; living true to their brand mission.<\/p>\n<h2><b>The Lesson<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">His time in the army is something that Darren will always be grateful for, and emphasised that the army was what groomed and developed him to the person he is today. While there are periods where he misses his time in the army, he would not think twice about making the same decision to leave and start Aptwear if given a second chance to choose again.<\/span><\/p>\n<div id=\"attachment_22966\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-22966\" class=\"wp-image-22966 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/IMG-2987.jpg\" alt=\"\" width=\"960\" height=\"640\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/IMG-2987.jpg 960w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/IMG-2987-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" \/><p id=\"caption-attachment-22966\" class=\"wp-caption-text\">Source: Darren Tan<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Darren learnt that to start a business, it takes a lot of determination and passion for it to become a lifelong journey. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from planning and preparing, Darren explains the importance of being adaptable and learning from mistakes instead of giving up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ending the interview, Darren leaves a quote that he once saw and have since live by it.<\/span><\/p>\n<div id=\"attachment_22967\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-22967\" class=\"wp-image-22967 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/7BE93CE5-37CB-4B1B-A76C-8F112F590E83.jpg\" alt=\"\" width=\"750\" height=\"1000\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/7BE93CE5-37CB-4B1B-A76C-8F112F590E83.jpg 750w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/7BE93CE5-37CB-4B1B-A76C-8F112F590E83-480x640.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw\" \/><p id=\"caption-attachment-22967\" class=\"wp-caption-text\">Source: @aptwear on Instagram<\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u201cLife is like a camera, focus on what is important, capture the good times, develop from the negatives and if things don\u2019t work out, take another shot\u201d.<\/span><\/p>\n<p>To find out more, you can check out the <a href=\"https:\/\/aptwear.sg\/\">AptWear Site<\/a>\u00a0or their\u00a0<a href=\"https:\/\/www.instagram.com\/aptwear\/\">Instagram.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At some point in time, most of us have explored the possibility of venturing into entrepreneurship and starting our own business. How many of us, however, had the courage to take that leap of faith and do it? The thought of leaving behind a steady career that you\u2019ve built over the years to pursue something [&hellip;]<\/p>\n","protected":false},"author":200663,"featured_media":23163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[22,149],"tags":[420,421,250,249,342,385],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand ,<\/title>\n<meta name=\"description\" content=\"We may have dreamt of becoming our own bosses, but how many of us have actually done it? Darren of Aptwear shares his journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand ,\" \/>\n<meta property=\"og:description\" content=\"We may have dreamt of becoming our own bosses, but how many of us have actually done it? Darren of Aptwear shares his journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/\" \/>\n<meta property=\"og:site_name\" content=\"YP SG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ypsingapore\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-31T14:58:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-02T02:21:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/750-px-x-393-px-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kent Lim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/www.twitter.com\/kentlimx\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kent Lim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/\"},\"author\":{\"name\":\"Kent Lim\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/c120fe8aeac9257d20701e047d289dcf\"},\"headline\":\"After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand\",\"datePublished\":\"2019-03-31T14:58:56+00:00\",\"dateModified\":\"2019-04-02T02:21:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/\"},\"wordCount\":963,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization\"},\"keywords\":[\"Activewear\",\"Army\",\"business\",\"entrepreneur\",\"humans\",\"Startups\"],\"articleSection\":[\"Business\",\"Humans\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/\",\"name\":\"After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand ,\",\"isPartOf\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website\"},\"datePublished\":\"2019-03-31T14:58:56+00:00\",\"dateModified\":\"2019-04-02T02:21:19+00:00\",\"description\":\"We may have dreamt of becoming our own bosses, but how many of us have actually done it? Darren of Aptwear shares his journey.\",\"breadcrumb\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Topics\",\"item\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/categories\/topics\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business\",\"item\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/categories\/topics\/business\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/\",\"name\":\"YP SG\",\"description\":\"Curated Stories. Local Perspectives\",\"publisher\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization\",\"name\":\"Yellow Pages Pte Ltd\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png\",\"contentUrl\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png\",\"width\":100,\"height\":58,\"caption\":\"Yellow Pages Pte Ltd\"},\"image\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/ypsingapore\/\",\"https:\/\/www.facebook.com\/ypsingapore\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/c120fe8aeac9257d20701e047d289dcf\",\"name\":\"Kent Lim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1f75f2f9f7290174dc1051d43b2e29d0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1f75f2f9f7290174dc1051d43b2e29d0?s=96&d=mm&r=g\",\"caption\":\"Kent Lim\"},\"description\":\"Kent is a passionate mountain climber who spends his free time conquering peaks around the world. A dreamer and a believer, Kent is an adventurer who faces challenges with confidence. Say hello to him at hello@itskent.com!\",\"sameAs\":[\"https:\/\/itskent.com\",\"https:\/\/www.instagram.com\/kentlimx\/\",\"https:\/\/www.linkedin.com\/in\/kentlimx\",\"https:\/\/www.pinterest.com\/kentlimx\/\",\"https:\/\/twitter.com\/https:\/\/www.twitter.com\/kentlimx\"],\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/author\/kkentlim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand ,","description":"We may have dreamt of becoming our own bosses, but how many of us have actually done it? Darren of Aptwear shares his journey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/","og_locale":"en_US","og_type":"article","og_title":"After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand ,","og_description":"We may have dreamt of becoming our own bosses, but how many of us have actually done it? Darren of Aptwear shares his journey.","og_url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/","og_site_name":"YP SG","article_publisher":"https:\/\/www.facebook.com\/ypsingapore\/","article_published_time":"2019-03-31T14:58:56+00:00","article_modified_time":"2019-04-02T02:21:19+00:00","og_image":[{"width":750,"height":393,"url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/750-px-x-393-px-6.png","type":"image\/png"}],"author":"Kent Lim","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/www.twitter.com\/kentlimx","twitter_misc":{"Written by":"Kent Lim","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/#article","isPartOf":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/"},"author":{"name":"Kent Lim","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/c120fe8aeac9257d20701e047d289dcf"},"headline":"After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand","datePublished":"2019-03-31T14:58:56+00:00","dateModified":"2019-04-02T02:21:19+00:00","mainEntityOfPage":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/"},"wordCount":963,"commentCount":0,"publisher":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization"},"keywords":["Activewear","Army","business","entrepreneur","humans","Startups"],"articleSection":["Business","Humans"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/","name":"After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand ,","isPartOf":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website"},"datePublished":"2019-03-31T14:58:56+00:00","dateModified":"2019-04-02T02:21:19+00:00","description":"We may have dreamt of becoming our own bosses, but how many of us have actually done it? Darren of Aptwear shares his journey.","breadcrumb":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/army-aptwear\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/"},{"@type":"ListItem","position":2,"name":"Topics","item":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/categories\/topics\/"},{"@type":"ListItem","position":3,"name":"Business","item":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/categories\/topics\/business\/"},{"@type":"ListItem","position":4,"name":"After 6 Years In The Army, This Ex-Officer Left To Set Up His Own Activewear Brand"}]},{"@type":"WebSite","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/","name":"YP SG","description":"Curated Stories. Local Perspectives","publisher":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization","name":"Yellow Pages Pte Ltd","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png","contentUrl":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png","width":100,"height":58,"caption":"Yellow Pages Pte Ltd"},"image":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/ypsingapore\/","https:\/\/www.facebook.com\/ypsingapore\/"]},{"@type":"Person","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/c120fe8aeac9257d20701e047d289dcf","name":"Kent Lim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1f75f2f9f7290174dc1051d43b2e29d0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f75f2f9f7290174dc1051d43b2e29d0?s=96&d=mm&r=g","caption":"Kent Lim"},"description":"Kent is a passionate mountain climber who spends his free time conquering peaks around the world. A dreamer and a believer, Kent is an adventurer who faces challenges with confidence. Say hello to him at hello@itskent.com!","sameAs":["https:\/\/itskent.com","https:\/\/www.instagram.com\/kentlimx\/","https:\/\/www.linkedin.com\/in\/kentlimx","https:\/\/www.pinterest.com\/kentlimx\/","https:\/\/twitter.com\/https:\/\/www.twitter.com\/kentlimx"],"url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/author\/kkentlim\/"}]}},"_links":{"self":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/posts\/22960"}],"collection":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/users\/200663"}],"replies":[{"embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/comments?post=22960"}],"version-history":[{"count":0,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/posts\/22960\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/media\/23163"}],"wp:attachment":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/media?parent=22960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/categories?post=22960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/tags?post=22960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}