{"id":22767,"date":"2019-03-18T10:39:00","date_gmt":"2019-03-18T02:39:00","guid":{"rendered":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?p=22767"},"modified":"2019-03-18T10:49:09","modified_gmt":"2019-03-18T02:49:09","slug":"hzzy-rapper-businessman-artist","status":"publish","type":"post","link":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/hzzy-rapper-businessman-artist\/","title":{"rendered":"Get To Know This S&#8217;porean Rapper, Businessman, And Artist Rolled Into One"},"content":{"rendered":"<p>\u2018Diversification\u2019 is the buzzword that\u2019s making the rounds among millennials today. Being a one-trick pony simply doesn\u2019t cut it anymore, for professionals in any line of work.<\/p>\n<p>These days, singers act, actors write and the list goes on. Even professional athletes are cutting their teeth in industries like film and music production, while still toiling away on the field or on the court.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-22771 aligncenter\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/Hassan-article-pic.jpg\" alt=\"\" width=\"639\" height=\"960\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/Hassan-article-pic.jpg 639w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/Hassan-article-pic-480x721.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 639px, 100vw\" \/><\/p>\n<p>Enter Hassan B K, better known by his stage name H!zzy. Although the Singaporean rapper has been honing his craft since the tender age of 12, he too has diversified in recent years, dabbling in business management and art, amongst other endeavours.<\/p>\n<p>Despite his successes, asking any average Singaporean on the street whether he\u2019s heard of H!zzy would probably result in \u2018no\u2019 as a response.<\/p>\n<p>This lack of evident popularity is fine with the 27-year-old, even stating that promoting himself aggressively now would probably backfire and leave a bad impression with his fans.<\/p>\n<p>However, he did admit that he was toying with the idea, saying \u201cI want to try it but I\u2019m on the fence because how much can you get per show? $10,000? Even then you\u2019d have to play at more popular events like the F1 Grand Prix\u201d.<\/p>\n<p>He might be on the fence, but Hassan clearly still has a passion for making music, releasing his latest single Andele two months ago, with a music video now in the works and a promotional clip on his Instagram page that will elicit more than a few chuckles from even the most stone-faced individual.<\/p>\n<h2><strong>No Popularity? No Problem<\/strong><\/h2>\n<div id=\"attachment_22924\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.facebook.com\/H1zzyMuzik\/photos\/a.353041058158675\/960792687383506\/?type=3&amp;theater\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-22924\" class=\"size-full wp-image-22924\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/14700869_960792687383506_2102064323162377571_o.jpg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/14700869_960792687383506_2102064323162377571_o.jpg 1000w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/14700869_960792687383506_2102064323162377571_o-980x552.jpg 980w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/14700869_960792687383506_2102064323162377571_o-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/a><p id=\"caption-attachment-22924\" class=\"wp-caption-text\"><a href=\"https:\/\/www.facebook.com\/H1zzyMuzik\/photos\/a.353041058158675\/960792687383506\/?type=3&amp;theater\">Source<\/a><\/p><\/div>\n<p>Looking back, Hassan muses that he\u2019s hardly surprised his popularity in Singapore hasn\u2019t skyrocketed compared to contemporaries like ShiGGa Shay or <a href=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/axel\/\">Axel Brizzy<\/a>.<\/p>\n<p>He revealed that user counts from Malaysia and even the U.S outstrip listeners from our little red dot on Spotify. \u201cI was always under the impression that the majority of my listeners were from Singapore so I have no idea what\u2019s going on actually\u201d, he adds with a laugh.<\/p>\n<p>However, he added that he prefers promoting and performing in the region rather than locally, finding the music scene overseas vastly different and one that he finds a lot more enjoyable.<\/p>\n<p>At home, Hassan\u2019s business ventures has taken priority, after realising that he could only gain more control over his music and brand with the right connections and capital to do so. One example was opening a production house instead of a record label, explaining that the ability to produce both music and visuals allowed for greater business opportunities and flexibility.<\/p>\n<p>This business acumen would extend to other areas as well, such as his current stint as a Creative Director in renovation portal Renopedia. He has even secured distribution rights for a couple of sports and lifestyle brands as well, mentioning that it actually works out better than the endorsement deals people commonly associate celebrities with.<\/p>\n<h2><strong>Trials And Tribulations<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-22772\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/Hassan-article-pic-2.jpg\" alt=\"\" width=\"960\" height=\"960\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/Hassan-article-pic-2.jpg 960w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/Hassan-article-pic-2-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" \/><\/p>\n<p>However, it wasn\u2019t always this smooth-sailing for the artiste. He ran into several setbacks throughout the years, chief of which was a court case right as he was about to graduate from his studies in Republic Polytechnic.<\/p>\n<p>Fortunately, he was let off with a two-year-long probation which he served while undergoing National Service.<\/p>\n<p>On the business end of things, there was an occasion where the Midas touch eluded him, with an investment for an event over a year ago costing him $13,000.<\/p>\n<p>\u201cI was presented with a foolproof proposal but things didn\u2019t work out; corners were cut and other things happened. I\u2019ve only been repaid around $2000 since then\u201d, he says.<\/p>\n<p>However, he has taken it in his stride, highlighting that he has learnt much via both good investments and bad ones. He even views his experience with a touch of humour, saying \u201cI haven\u2019t really had the time to reflect on this. Normally when people ask me something, it\u2019ll be about my next single. When\u2019s my next single? Listen to my last one la!\u201d<\/p>\n<h2><strong>&#8220;We Just Warmin&#8217; Up&#8221;<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-22773\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/Hassan-article-pic-3.jpg\" alt=\"\" width=\"900\" height=\"900\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/Hassan-article-pic-3.jpg 900w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/Hassan-article-pic-3-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/p>\n<p>Despite his immense success as an entrepreneur, the one investment that Hassan proudly remembers till today was helping to crowdfund the construction of a science center and observatory in Malaysia.<\/p>\n<p>\u201cIt wasn\u2019t an investment that made the most money but it was the most fun one I took part in so far. I don\u2019t really feel proud of the others even though they\u2019ve made much more money,\u201d he says.<\/p>\n<p>He even mentions that part of the science center has been named after him, so for the fans in Malaysia, happy hunting!<\/p>\n<div id=\"attachment_22925\" style=\"width: 1090px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.facebook.com\/H1zzyMuzik\/photos\/a.1915130821949683\/1915130758616356\/?type=3&amp;theater\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-22925\" class=\"size-full wp-image-22925\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/50920344_1915130771949688_5342002270324129792_o.jpg\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/50920344_1915130771949688_5342002270324129792_o.jpg 1080w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/50920344_1915130771949688_5342002270324129792_o-980x980.jpg 980w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2019\/03\/50920344_1915130771949688_5342002270324129792_o-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/a><p id=\"caption-attachment-22925\" class=\"wp-caption-text\"><a href=\"https:\/\/www.facebook.com\/H1zzyMuzik\/photos\/a.1915130821949683\/1915130758616356\/?type=3&amp;theater\">Source<\/a><\/p><\/div>\n<p>Even so, the homegrown talent is more down to earth than you\u2019d imagine, having a veteran\u2019s perspective on many issues surrounding celebrityhood and Singapore\u2019s music scene.<\/p>\n<p>He candidly mentions how proving people wrong was the main source of motivation as a budding rapper years ago but realised later on that there\u2019ll be criticism no matter how much success he achieved.<\/p>\n<p>He took a different stance from that point on, saying \u201cI wasted a lot of time and money trying to do that and I learnt the hard way that you don\u2019t need to prove anyone wrong, as long as you prove that you\u2019re right to yourself\u201d.<\/p>\n<p>He also lets on that the music scene here is less glamorous than it looks, revealing that only a small percentage of artistes are rolling in the dough, with a good number of them having to put on a front.<\/p>\n<p>\u201cYou can fool the audience but you can\u2019t fool people who\u2019re behind the scenes like your fellow artistes and other industry insiders\u201d, he warned.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Diversification\u2019 is the buzzword that\u2019s making the rounds among millennials today. Being a one-trick pony simply doesn\u2019t cut it anymore, for professionals in any line of work. These days, singers act, actors write and the list goes on. Even professional athletes are cutting their teeth in industries like film and music production, while still toiling [&hellip;]<\/p>\n","protected":false},"author":200657,"featured_media":22769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[150,149],"tags":[392,342,74,77,363],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get To Know This S&#039;porean Rapper, Businessman, And Artist Rolled Into One<\/title>\n<meta name=\"description\" content=\"These days, being a one-trick pony simply doesn\u2019t cut it anymore - H!zzy is well aware of this, venturing into business apart from his rap career.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/hzzy-rapper-businessman-artist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get To Know This S&#039;porean Rapper, Businessman, And Artist Rolled Into One\" \/>\n<meta property=\"og:description\" content=\"These days, being a one-trick pony simply doesn\u2019t cut it anymore - 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