{"id":20639,"date":"2018-11-14T16:32:53","date_gmt":"2018-11-14T08:32:53","guid":{"rendered":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?p=20639"},"modified":"2018-11-16T11:52:52","modified_gmt":"2018-11-16T03:52:52","slug":"mori-club-sg","status":"publish","type":"post","link":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/mori-club-sg\/","title":{"rendered":"This 21-Year-Old Single-Handedly Started Her Own Line of Sustainable Intimates and Loungewear"},"content":{"rendered":"

Meet The Mori Club<\/em> \u2013 the next best thing for sustainable fashion in Singapore. The Mori Club<\/em> is a fashion line dedicated to sustainable and ethically-made intimates and loungewear. Founder and Girl Boss, Kimberly Tan, better known as \u2018Kim\u2019 to her peers, is the genius behind all of this.<\/p>\n

Kim studied at Raffles Design Institute in Singapore and graduated with a Diploma in Fashion Marketing and Merchandising, as well as a BA (Hons) in International Fashion Business in December 2017. The Mori Club<\/em> was birthed as part of her graduation project for her Bachelor\u2019s, where students were given the creative freedom to create absolutely anything, as long as it was in line with the theme of \u2018sustainability\u2019.<\/p>\n

Initially, Kim worked a 9-5 job at local fashion retailer, Editor\u2019s Market, under their social media department for half a year.<\/p>\n

\"\"

The Mori Club Founder, Kimberly Tan<\/p><\/div>\n

It was only a matter of time before she decided to leave and work on The Mori Club<\/em> full-time. Everything that went behind the creation of Mori<\/em> was out of Kim\u2019s own pocket.<\/p>\n

\u201cIt\u2019s really difficult because you don\u2019t have that big sum of money. For some people, their parents invest [in their business] but I didn\u2019t have that.\u201d Even so, her drive and support from her parents sustained her and spurred her on to pursue Mori.<\/em><\/p>\n

If the Mori Art Museum in Tokyo, Japan sounds familiar to you, that is exactly where the inspiration behind the name came from.<\/p>\n

\u201cI went to this museum called \u2018Mori Art Museum\u2019 and I just knew that that<\/em> was the name. The Mori Club<\/em> is more than just a concept; I wanted to build a community. So, The Mori Club<\/em>\u00a0fit the best for me\u201d.<\/p>\n

Redefining Slow Fashion<\/strong><\/h2>\n
\"\"<\/a>

The Sato and The Jun Bra<\/p><\/div>\n

The norm for production in the mainstream fashion industry today works by mass producing new garments in just a matter of weeks \u2013 ready in time for the launch of the next collection. Fast fashion retailers create garments fast (thus, the term), but often use polyester material instead of quality fabrics to produce their clothes \u2013 making them last only for a short period of time.<\/p>\n

Slow fashion challenges that standard by encouraging consumers to buy better-quality items less often and creating sustainable and ethically-made clothing as opposed to what is currently in trend. At\u00a0Mori<\/em>, they continue to redefine slow fashion with every piece of garment they create.<\/p>\n

\u201cTo me, it\u2019s the aftermath that matters. I want our products to be long-lasting; I don\u2019t want our customers to even think about throwing away a product.\u201d<\/strong><\/p><\/blockquote>\n

At Mori,<\/em> they wanted to create wardrobe essentials that were timeless; garments that could be used even years from now but would always be in trend.<\/p>\n

Kim also describes the production process as an art. \u201cThe work of an artisan takes time. When I look at my tailors and sewers, I think they\u2019re all great artists. Garments are also a form of design and art\u201d.<\/p>\n

Giving Back to the Community<\/strong><\/h2>\n

Despite being the sole mastermind of The Mori Club,<\/em> Kim never lost sight of the people who helped turn her garments from sketches to their actual life form. Mori\u2019s<\/em> organic bamboo intimates are created in a home-based factory in Bali, Indonesia, with a close-knit team of seven tailors and sewers from a small village.<\/p>\n

\"\"

Right: The Rola Brief<\/p><\/div>\n

As for their Good Plastics, their Standard Clear Totes are made from recycled plastics and are created in a small accessories factory based in Dong Guan, China. Considering where their production takes place, it would have been easy to just pay their workers the bare minimum. But at Mori, there was only one way to do it \u2013 the right way.<\/p>\n

For Kim, getting to know the people behind her company was an important factor in running a small, but growing business.<\/p>\n

\u201cYou need to ask them \u2013 what do they really need? Do they need to send their children to school? You have to see what their living standards are like. Ten dollars an hour may feed the family, but they may not be able to live comfortably with that money. You need to find the middle balance and ensure that your people are well taken care of\u201d.<\/p>\n

Over and above that, The Mori Club<\/em> developed and launched their first give-back programme in October 2018, with Voices For Animals as their first beneficiary.<\/p>\n

<\/div>\n
\"\"

Source<\/a><\/p><\/div>\n

Voices For Animals (VFA) is a non-profit organization that rescues, rehabilitates, and rehomes retired breeding dogs in Singapore.<\/p>\n

\u201cWe wanted people to know that our profit does not just go to me; we want to give back. Our goal at Mori<\/em> is to benefit and help others in the long run. When you reach out to smaller organizations like VFA, you channel your energy in the right place and you get that same energy back.\u201d<\/p>\n

Kim loves dogs and has three dogs herself, which explains why choosing VFA was second nature to her. \u201cWe want to build our community with like-minded people. Not everything in business is always just about business\u201d.<\/p>\n

Currently, Mori<\/em> is working on reaching out to a dog shelter in Johor, Malaysia as part of their next give-back programme.<\/p>\n

The Pre-Mori Era: Acid<\/strong><\/h2>\n

Kim is not new to the whole entrepreneurial thing, and Mori<\/em> was not the first fashion venture that she embarked on. Before Mori<\/em>, there was Acid<\/em>.<\/p>\n

\"\"

Acid<\/p><\/div>\n

Acid<\/em> was a fashion label, which Kim started at only 16-years-old. Acid was all about streetwear \u2013 a drastic contrast from the minimalist and contemporary aesthetic that Mori upholds. What started as a simple local streetwear brand made its way all the way to Paris, France.<\/p>\n

\u201cIt started very small. For the first six months, I don\u2019t think anyone bought anything. I didn\u2019t care though \u2013 every week I still made new things. But at some point, it just completely blew up, and the main profits came from this company in Paris that produced our designs as well but was still under our name, Acid<\/em>.”<\/p>\n

“I remember waking up one time during the Christmas season and my PayPal account had over $10,000 in it\u201d.<\/p>\n

\"\"

Acid<\/p><\/div>\n

With more people wearing Acid<\/em> and its increasing popularity at the time, the earnings paid for Kim\u2019s school fees. But as Acid\u2019s<\/em> success went on, so did the burnout, eventually.<\/p>\n

\u201cTowards the end, I started to drift from it. As I grew up, it didn\u2019t feel like me anymore. People had a lot of expectations and I had to handle so much more things when it blew up. \u00a0My parents didn\u2019t want me to close it down because it was doing so well. But it just wasn\u2019t me anymore\u201d.<\/p>\n

For Kim, the money did not faze her. Staying true to herself, she shut Acid<\/em> down, went back to school, and then created Mori<\/em>.<\/p>\n

\u201cAcid<\/em> was a different version of me at the time, and Mori<\/em> is who I am now\u201d.<\/p>\n

Join The Club<\/h2>\n

Since its beginnings, Kim has been incredibly hands-on and involved, creating\u00a0Mori<\/em> from the ground up.<\/p>\n

Mori<\/em> is not just about creating a personal buying experience for the consumer but creating two-way communication with their customers. Mori<\/em> embraces simplicity and comfort, and uses a subtle approach in presenting itself to the people; not very in-your-face. It\u2019s approachable and inviting; a community made for anyone and everyone.<\/p>\n

Find out more here.<\/a> To find out more about Voices For Animals Singapore, click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meet The Mori Club \u2013 the next best thing for sustainable fashion in Singapore. The Mori Club is a fashion line dedicated to sustainable and ethically-made intimates and loungewear. Founder and Girl Boss, Kimberly Tan, better known as \u2018Kim\u2019 to her peers, is the genius behind all of this. Kim studied at Raffles Design Institute […]<\/p>\n","protected":false},"author":200639,"featured_media":20919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[149,3,148],"tags":[],"yoast_head":"\nThis 21-Year-Old Single-Handedly Started Her Own Line of Sustainable Intimates and Loungewear<\/title>\n<meta name=\"description\" content=\"\u201cIt\u2019s really difficult because you don\u2019t have that big sum of money. 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