{"id":18484,"date":"2018-07-25T09:19:16","date_gmt":"2018-07-25T01:19:16","guid":{"rendered":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?p=18484"},"modified":"2018-07-25T09:19:16","modified_gmt":"2018-07-25T01:19:16","slug":"shun-feng-seafood","status":"publish","type":"post","link":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/","title":{"rendered":"Without Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old"},"content":{"rendered":"

They say the friends you make in school are the ones that you keep when you grow up.<\/p>\n

As you grow older, usually the number of friends you keep in touch will start to dwindle as everyone is tied down to a 9am – 6pm office job or caught up with their new family.<\/p>\n

This rings true for Willy Chin, 38, and Daniel Tham, 39.<\/p>\n

With no prior experience in cooking or running a business, the duo – who met in school – decided to quit their jobs and set up Shun Feng Crayfish Delight.<\/p>\n

They serve a unique menu of crayfish, lobster and seafood soup broth with their signature Crystal Hor Fun and\/or Fragrant White Rice.<\/p>\n

United By Their Love For Seafood<\/strong><\/h2>\n

Daniel was in the government sector for 15 years when he hurt his back while working. He then decided to resign and start his own business with his old school buddy, Willy.<\/p>\n

Coming to the decision to quit his stable paying job while having a family of 4 to provide for was a risky choice. However, Daniel decided that their love for seafood was worth the risk. The duo both particular loved the seafood broth recipe that Willy’s Malaysian father in law cooks.<\/p>\n

“Why not bring it in Singapore to share it with everyone?”<\/strong><\/p><\/blockquote>\n

With Daniel’s background in Food & Life Science and Willy’s family background in fresh seafood, they started Shun Feng Crayfish Delight.<\/p>\n

\"\"<\/p>\n

The Shun Feng (\u987a\u4e30) Heritage<\/strong><\/h2>\n

The Shun Feng seafood broth secret recipe originates from Kuala Selangor in Malaysia (\u5927\u6e2f) where the humble Teo Chew fishermen makes a living from the sea.<\/p>\n

They would prepare the broth on board the fishing vessels to nourish themselves and to drive out the coldness while facing the sea\u2019s\u00a0unpredictable tempest.
\n\"\"
\nBefore setting sail for extended time at the sea, they would pray to the deity for fine weather, smooth sea and bountiful harvest.<\/p>\n

Hence the name ShunFeng \u987a\u4e30 is derived with a similar hope that the journey in sharing this unique cuisine with their friends and supporters will be equally smooth (\u987a) and bountiful (\u4e30) for them.<\/p>\n

\u987a\u4e30 which has a similar sound to \u987a\u98ce (fair winds) also carries their wish that the voyage they are embarking on will be with fair winds on their side!<\/p>\n

Choppy Waters<\/strong><\/h2>\n

With all new businesses, the beginning is usually rough and demanding. It was no different for them as they struggled mostly\u00a0with costing.<\/p>\n

Both Daniel and Willy only insist on using premium quality ingredients for their dishes, yet maintaining the affordability of their food so that everyone\u00a0can have a chance to enjoy good seafood soup.<\/p>\n

The initial stage when they were introducing their dishes were stressful as long hours were needed to prepare and brew their broth stock.<\/p>\n

\"\"<\/p>\n

Business was very slow then as they did not have a following and were new in the industry. The food wastage was high as well because they insisted to serve only the freshest seafood everyday.<\/p>\n

A Warm Bowl Of Comfort<\/strong><\/h2>\n

Their dedication in keeping their secret recipe as close as possible to the original broth has led to them spending a great length of time understanding how the different ingredients contribute to the soup broth.<\/p>\n

\"\"<\/p>\n

The soup broth is slow-brewed 4 to 6 hours each time to derive the maximum goodness from their ingredients. With Willy’s network of suppliers, they only choose the freshest seafood and ingredients possible.<\/p>\n

\"\"
\nWilly does the cooking as he’s familiar with the recipe and taste while Daniel prepares the food as he’s very strict with the quality of seafood being served.<\/p>\n

Brother From Another Mother<\/strong><\/h2>\n

Despite having been friends for close to 20 years, Daniel and Willy still run into the occasional disagreements.<\/p>\n

However, they embrace these disagreements and resolve them through compromise.<\/p>\n

\"\"

Add an extra shot of liquor to boost the taste of the seafood broth!<\/p><\/div>\n

Daniel and Willy are determined to have more people have a taste of premium seafood soup at an affordable price. Keep a lookout for a heavenly bowl of seafood soup delivery soon!<\/p>\n

<\/figure>\n

Shun Feng Crayfish Delight<\/a><\/em>
\nFind them at Blk 848 Yishun Street 81<\/span><\/em>
\nBROADWAY Coffee Shop – Stall #5 (3mins walk from Khatib MRT, behind NTUC)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

They say the friends you make in school are the ones that you keep when you grow up. As you grow older, usually the number of friends you keep in touch will start to dwindle as everyone is tied down to a 9am – 6pm office job or caught up with their new family. This […]<\/p>\n","protected":false},"author":200606,"featured_media":18751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[22,149,148],"tags":[],"yoast_head":"\nWithout Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old<\/title>\n<meta name=\"description\" content=\"They say the friends you make in school are the ones that you keep when you grow up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Without Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old\" \/>\n<meta property=\"og:description\" content=\"They say the friends you make in school are the ones that you keep when you grow up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/\" \/>\n<meta property=\"og:site_name\" content=\"YP SG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ypsingapore\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-25T01:19:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/07\/750-px-x-393-px-3-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ragnild\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ragnild\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/\"},\"author\":{\"name\":\"Ragnild\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/655aa9af2e3df1476f97bebe036d636c\"},\"headline\":\"Without Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old\",\"datePublished\":\"2018-07-25T01:19:16+00:00\",\"dateModified\":\"2018-07-25T01:19:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/\"},\"wordCount\":713,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization\"},\"articleSection\":[\"Business\",\"Humans\",\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/\",\"name\":\"Without Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old\",\"isPartOf\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website\"},\"datePublished\":\"2018-07-25T01:19:16+00:00\",\"dateModified\":\"2018-07-25T01:19:16+00:00\",\"description\":\"They say the friends you make in school are the ones that you keep when you grow up.\",\"breadcrumb\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startups\",\"item\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/categories\/startups\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Without Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/\",\"name\":\"YP SG\",\"description\":\"Curated Stories. Local Perspectives\",\"publisher\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization\",\"name\":\"Yellow Pages Pte Ltd\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png\",\"contentUrl\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png\",\"width\":100,\"height\":58,\"caption\":\"Yellow Pages Pte Ltd\"},\"image\":{\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/ypsingapore\/\",\"https:\/\/www.facebook.com\/ypsingapore\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/655aa9af2e3df1476f97bebe036d636c\",\"name\":\"Ragnild\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0fee5f45db322ab8365e2ffd2e59bd92?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0fee5f45db322ab8365e2ffd2e59bd92?s=96&d=mm&r=g\",\"caption\":\"Ragnild\"},\"description\":\"Social Media & Content Marketer\",\"sameAs\":[\"ragnild.ong\"],\"url\":\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/author\/ragnild\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Without Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old","description":"They say the friends you make in school are the ones that you keep when you grow up.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/","og_locale":"en_US","og_type":"article","og_title":"Without Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old","og_description":"They say the friends you make in school are the ones that you keep when you grow up.","og_url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/","og_site_name":"YP SG","article_publisher":"https:\/\/www.facebook.com\/ypsingapore\/","article_published_time":"2018-07-25T01:19:16+00:00","og_image":[{"width":750,"height":393,"url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/07\/750-px-x-393-px-3-1.png","type":"image\/png"}],"author":"Ragnild","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ragnild","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/#article","isPartOf":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/"},"author":{"name":"Ragnild","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/655aa9af2e3df1476f97bebe036d636c"},"headline":"Without Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old","datePublished":"2018-07-25T01:19:16+00:00","dateModified":"2018-07-25T01:19:16+00:00","mainEntityOfPage":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/"},"wordCount":713,"commentCount":0,"publisher":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization"},"articleSection":["Business","Humans","Startups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/","name":"Without Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old","isPartOf":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website"},"datePublished":"2018-07-25T01:19:16+00:00","dateModified":"2018-07-25T01:19:16+00:00","description":"They say the friends you make in school are the ones that you keep when you grow up.","breadcrumb":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/shun-feng-seafood\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/"},{"@type":"ListItem","position":2,"name":"Startups","item":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/categories\/startups\/"},{"@type":"ListItem","position":3,"name":"Without Any Prior Experience, 2 School Buddies Started Their Own Seafood Hawker Stall At 39 Years Old"}]},{"@type":"WebSite","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#website","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/","name":"YP SG","description":"Curated Stories. Local Perspectives","publisher":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#organization","name":"Yellow Pages Pte Ltd","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/","url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png","contentUrl":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2017\/08\/YP-SG-Logo.png","width":100,"height":58,"caption":"Yellow Pages Pte Ltd"},"image":{"@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/ypsingapore\/","https:\/\/www.facebook.com\/ypsingapore\/"]},{"@type":"Person","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/655aa9af2e3df1476f97bebe036d636c","name":"Ragnild","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0fee5f45db322ab8365e2ffd2e59bd92?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0fee5f45db322ab8365e2ffd2e59bd92?s=96&d=mm&r=g","caption":"Ragnild"},"description":"Social Media & Content Marketer","sameAs":["ragnild.ong"],"url":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/author\/ragnild\/"}]}},"_links":{"self":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/posts\/18484"}],"collection":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/users\/200606"}],"replies":[{"embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/comments?post=18484"}],"version-history":[{"count":0,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/posts\/18484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/media\/18751"}],"wp:attachment":[{"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/media?parent=18484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/categories?post=18484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-json\/wp\/v2\/tags?post=18484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}