{"id":15693,"date":"2018-04-16T11:05:03","date_gmt":"2018-04-16T03:05:03","guid":{"rendered":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?p=15693"},"modified":"2018-04-16T11:05:03","modified_gmt":"2018-04-16T03:05:03","slug":"mom-online-store-to-own-shop-in-3-years","status":"publish","type":"post","link":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/mom-online-store-to-own-shop-in-3-years\/","title":{"rendered":"Find Out How This Mom Went From Having An Online Store To Her Own Shop In 3 Years"},"content":{"rendered":"<p>Meet Ruth Tan &#8211; an artist inundating with talent and passion, and also a mother of three beautiful kids.<\/p>\n<p>Now, there couldn&#8217;t have been a better way to meet an artist than to attend her workshop. Ruth generously extended me a seat at an upcoming &#8216;Modern Calligraphy&#8217; class.<\/p>\n<p>This is how I find myself sitting with almost a dozen other students at a finely-lit studio in Canal Road on a fine Saturday morning with a folder, a pen holder, nibs and ink lying in front of me.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15858 size-large\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/IMG-6783-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p>Ruth walks in and the workshop commences.<\/p>\n<p>She teaches us about the basics &#8211; from how to use different nibs to how to hold the pen correctly. We learn symbols, letters and eventually progress to writing complete words.<\/p>\n<p>She attends to all students individually, making sure that we take away something from those three hours.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15860 size-large\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/IMG-6727-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" \/><\/p>\n<p>Her tactics and methods make it easy for us to gain confidence at calligraphy.<\/p>\n<p>By the end of the workshop, we are all ready to attempt writing cards.\u00a0I must admit, it made want to learn more about calligraphy &#8211; it was also a refreshing break from the busyness of everyday life.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15862 size-large\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/IMG-6796-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" \/><\/p>\n<h2><strong>From An Online Gift Shop To The Workroom<\/strong><\/h2>\n<p>After the session, I get to interact with Ruth. I begin by expressing how impressed I was with the workshop.<\/p>\n<p>&#8220;That has been my motto. That is how it all began. By conducting workshops, I feel that I am keeping the art alive,&#8221; she exclaims.<\/p>\n<p>Although Ruth has been into art and crafts since she was a child, she never thought that she could take it up as a full-time profession. Previously holding a &#8220;conventional&#8221; job, it was only after having kids did she decide to pursue something of her own.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15859 size-large\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/IMG-6786-e1523417142359-1024x794.jpg\" alt=\"\" width=\"1024\" height=\"794\" \/><\/p>\n<p>She started an online gift shop called &#8220;The Little Happy Shop&#8221; in 2008, selling her handmade crafts. By 2011, she had her own shop in Holland Village &#8211; &#8220;The Crafty Workshop&#8221;.<\/p>\n<p>It comprised of a small craft corner where small-group classes would be organized every Saturday.<\/p>\n<blockquote><p><strong>&#8220;I thought if people liked my gifts, they would love my craft.&#8221; <\/strong><\/p><\/blockquote>\n<p>This proved to be true, as her classes gained popularity quickly and &#8220;The Workroom&#8221; was established in 2013.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15861 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/27752041_10155845374594718_1818870482320495900_n.jpg\" alt=\"\" width=\"720\" height=\"960\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/27752041_10155845374594718_1818870482320495900_n.jpg 720w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/27752041_10155845374594718_1818870482320495900_n-480x640.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 720px, 100vw\" \/><\/p>\n<p>Having learned calligraphy from experts like Maybelle Imasa (modern calligrapher) and Eleanor Winters (traditional\/copper plate calligrapher), Ruth wanted serious players in her team.<\/p>\n<p>She brought together professionals such as rubber stamp artist\u00a0Kim, studio assistant Kezia and 11 other well-taught artisans.<\/p>\n<div id=\"attachment_15864\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-15864\" class=\"wp-image-15864 size-large\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/20180210-TheWorkroom2-0474_1024x1024-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><p id=\"caption-attachment-15864\" class=\"wp-caption-text\"><a href=\"https:\/\/theworkroom.sg\/pages\/about-the-workroom\">Source<\/a><\/p><\/div>\n<h2><strong>Working With A-List Brands<\/strong><\/h2>\n<p>Ruth&#8217;s company has been able to garner quite a reputation in the market. &#8220;The Workroom&#8221; has already worked with some popular luxury brands like Chanel, Christian Dior, and Louis Vuitton among others. Recently, Ruth became a listed Scripting host for AirBnb.<\/p>\n<blockquote><p><strong>&#8220;Big brands are not something I look at. I tend to look more inwards, as we can improve at what we do. Everything comes around if our work is good.&#8221;<\/strong><\/p><\/blockquote>\n<p>However, she agrees that affiliations with big brands are quite an encouragement for handicraft artists &#8211; financially and credibility-wise.<\/p>\n<div id=\"attachment_15870\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-15870\" class=\"wp-image-15870 size-large\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/theworkroom_event_3_1024x1024-1024x800.jpg\" alt=\"\" width=\"1024\" height=\"800\" \/><p id=\"caption-attachment-15870\" class=\"wp-caption-text\"><a href=\"https:\/\/theworkroom.sg\/pages\/about-the-workroom\">Source<\/a><\/p><\/div>\n<p>She adds that it should not be a benchmark to analyze artists.&#8221;There are many of us who are doing great work but have not been discovered yet.&#8221;<\/p>\n<h2><strong>Work-Life Balance<\/strong><\/h2>\n<p>At this point, I am curious about how she manages to balance work and her personal life. She has media launches, workshops, live events and commissioned work &#8211; so much on her plate while still having to juggle her personal life as well.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15871 size-large\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/IMG-6794-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\n<p>&#8220;It&#8217;s not easy but it&#8217;s also not impossible. My husband babysits when I have to work. We sync our schedule.&#8221;<\/p>\n<p>She admits that being &#8220;a mum of a teen, a tween, and a toddler&#8221;, there are times when she feels trapped but she has learned to find pockets of time for herself and her passion.<\/p>\n<div id=\"attachment_15872\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-15872\" class=\"wp-image-15872 size-full\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/hgctjc.jpg\" alt=\"\" width=\"540\" height=\"574\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/hgctjc.jpg 540w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/04\/hgctjc-480x510.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 540px, 100vw\" \/><p id=\"caption-attachment-15872\" class=\"wp-caption-text\">Ruth&#8217;s 2-year-old daughter<\/p><\/div>\n<p>She firmly believes that women need to understand that they don&#8217;t have to choose between career or family.<\/p>\n<p>&#8220;I feel that being able to do what I love and still have a happy personal life makes me a better artist and a better mom\/wife.&#8221;<\/p>\n<p>To know more about The Workroom, click\u00a0<a href=\"https:\/\/theworkroom.sg\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Ruth Tan &#8211; an artist inundating with talent and passion, and also a mother of three beautiful kids. Now, there couldn&#8217;t have been a better way to meet an artist than to attend her workshop. Ruth generously extended me a seat at an upcoming &#8216;Modern Calligraphy&#8217; class. This is how I find myself sitting [&hellip;]<\/p>\n","protected":false},"author":200607,"featured_media":16032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[22,149,3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Find Out How This Mom Went From Having An Online Store To Her Own Shop In 3 Years<\/title>\n<meta name=\"description\" content=\"She moved to an even bigger space two years later.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/mom-online-store-to-own-shop-in-3-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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