{"id":12284,"date":"2018-01-09T16:50:39","date_gmt":"2018-01-09T08:50:39","guid":{"rendered":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/?p=12284"},"modified":"2018-01-09T16:58:49","modified_gmt":"2018-01-09T08:58:49","slug":"group-art-enthusiasts-earned-big-break-microsoft-heres-now","status":"publish","type":"post","link":"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/group-art-enthusiasts-earned-big-break-microsoft-heres-now\/","title":{"rendered":"How These Local Art Enthusiasts Earned Their Big Break With Microsoft"},"content":{"rendered":"<p>Every anime enthusiast has entertained the notion of going professional full-time, especially if they can do it with friends.<\/p>\n<p>This 12-strong Singaporean team is living that dream.<\/p>\n<p>Based in Singapore, Collateral Damage Studios has quite the backstory.<\/p>\n<p>It all started in 2007 as a doujin circle: a group of friends who got together to share their work and inspire each other creatively.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-12287 aligncenter\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.44.29-am-1024x668.png\" alt=\"\" width=\"1024\" height=\"668\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.44.29-am-980x640.png 980w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.44.29-am-480x313.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>So how did a loose gathering of art enthusiasts, focused on the art of anime evolve into a full-fledged, commercially successful creative agency?<\/p>\n<h2><strong>The Right Moment<\/strong><\/h2>\n<p>KC, the studio\u2019s co-founder and General Manager credits the opportunity that came about right as they were considering going professional as a studio.<\/p>\n<blockquote><p><b>\u201cWhen the right well-paying opportunity came about, we took a leap of faith.\u201d<\/b><\/p><\/blockquote>\n<p>Referring to the partnership with Microsoft, KC shared that the team was approached by Microsoft regarding a character that had been drawn up on a whim by fellow illustrator Low Zi Rong.<\/p>\n<p>The anime character, a young girl called Inori Aizawa was created as a piece of fanart after having seen fans create personifications of Apple\u2019s Safari, Mozilla Firefox and Google\u2019s Chrome browsers, but not Internet Explorer.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-12288 aligncenter\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.47.21-am-1024x676.png\" alt=\"\" width=\"1024\" height=\"676\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.47.21-am-980x647.png 980w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.47.21-am-480x317.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>A version of the anime character was posted online by the team to their Facebook page earlier in March 2013, partly as a challenge to their own skills.<\/p>\n<p>\u201cWe had been posting about the mascot we designed, and openly but jokingly asked Microsoft to call us. I suppose that caught their attention after a while.\u201d<\/p>\n<div id=\"attachment_12294\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-12294\" class=\"size-large wp-image-12294\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/character_design___aizawa_inori_by_nicowaha-d65tnz8-1024x724.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><p id=\"caption-attachment-12294\" class=\"wp-caption-text\"><a href=\"http:\/\/amosgwa.com\/inori-aizawa-internet-explorer-anime-character\/\">Source<\/a><\/p><\/div>\n<p>&#8220;If Microsoft had not approached us, we might not have established this company. The idea was always there, but their capital was the spark that allowed us to set it up.\u201d<\/p>\n<p>This initial success led to an extended partnership between Microsoft Singapore and the Studio to officially adopt the character as a mascot for IE.<\/p>\n<h2><b>Sustaining Their Success<\/b><\/h2>\n<div id=\"attachment_12296\" style=\"width: 885px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-12296\" class=\"size-full wp-image-12296\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/22046756_1890557777628696_8938361176166740067_n.jpg\" alt=\"\" width=\"875\" height=\"656\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/22046756_1890557777628696_8938361176166740067_n.jpg 875w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/22046756_1890557777628696_8938361176166740067_n-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 875px, 100vw\" \/><p id=\"caption-attachment-12296\" class=\"wp-caption-text\"><a href=\"https:\/\/www.facebook.com\/cds.sg\/photos\/a.1285560504795096.1073741870.116151208402704\/1890557777628696\/?type=3&amp;theater\">Source<\/a><\/p><\/div>\n<p>With the industry\u2019s strong regional competition, KC shared that CDS is continuously looking for new work beyond that for the future.<\/p>\n<p>\u201cPreviously, everyone operated like a freelancer, contributing in whatever way they can while keeping their day job. We were working on a very ad-hoc basis while coming up with a proper structure for our operations to come\u201d.<\/p>\n<div id=\"attachment_12300\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" aria-describedby=\"caption-attachment-12300\" class=\"size-large wp-image-12300\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/23847233_1970547216296418_2811004883527969489_o-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/23847233_1970547216296418_2811004883527969489_o-1024x576.jpg 1024w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/23847233_1970547216296418_2811004883527969489_o-980x551.jpg 980w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/23847233_1970547216296418_2811004883527969489_o-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><p id=\"caption-attachment-12300\" class=\"wp-caption-text\"><a href=\"https:\/\/www.facebook.com\/cds.sg\/photos\/a.597853230232497.1073741828.116151208402704\/1970547216296418\/?type=3&amp;theater\">Source<\/a><\/p><\/div>\n<p>\u201cWhile we still don&#8217;t have official working hours, we have a workspace to report to every day. We also started investing in hardware and software for the artists who needed it\u201d.<\/p>\n<p>Although the team is proud to have survived in the local industry for 7 solid years, KC admits that their main source of clients come from abroad rather than Singapore &#8211; which is something he hopes to change by actively reaching out to local agencies for their illustration needs.<\/p>\n<h2><strong>Beyond Microsoft<\/strong><\/h2>\n<p>Since their big break, CDS has worked with international clients such as Faber Castell, Anime Festival Asia and Shilla Duty Free to create multiple anime visuals and marketing campaigns.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-12289 aligncenter\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.49.19-am-1024x1012.png\" alt=\"\" width=\"1024\" height=\"1012\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.49.19-am-1024x1012.png 1024w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.49.19-am-980x969.png 980w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.49.19-am-480x474.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>With the studio\u2019s success, KC hopes that the public would be less focused on their Inori Aizawa artwork and more on their newer works.<\/p>\n<p>\u201cCDS cannot be a studio that is defined by just Inori Aizawa. To survive, we must strike it out and do even more.&#8221;<\/p>\n<blockquote><p><strong>&#8220;It took guts for us to decide on becoming a studio. It was a combination of luck, opportunity and foolhardiness. We were lucky and we did it.\u201d<\/strong><\/p><\/blockquote>\n<p>Currently operating out of an art gallery on Pearl\u2019s Hill, Collateral Damage Studios still maintains strong relations with the arts and doujin scene.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-large wp-image-12286 aligncenter\" src=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.45.17-am-1024x759.png\" alt=\"\" width=\"1024\" height=\"759\" srcset=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.45.17-am-980x727.png 980w, https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-09-at-5.45.17-am-480x356.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n<p>\u201cWe continue to maintain close contact with the local art community and engage them as freelancers for certain projects that we can&#8217;t handle by ourselves\u201d.<\/p>\n<p>And that relationship isn\u2019t just one-way: the studio is also keen to give back and regularly supports initiatives that promote local illustrators.<\/p>\n<p>To find out more about Collateral Damage Studios, click <a href=\"http:\/\/www.collateralds.com\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every anime enthusiast has entertained the notion of going professional full-time, especially if they can do it with friends. This 12-strong Singaporean team is living that dream. Based in Singapore, Collateral Damage Studios has quite the backstory. It all started in 2007 as a doujin circle: a group of friends who got together to share [&hellip;]<\/p>\n","protected":false},"author":200564,"featured_media":12287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How These Local Art Enthusiasts Earned Their Big Break With Microsoft<\/title>\n<meta name=\"description\" content=\"They now have their own creative agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/server1.webstudio.com.sg\/~staging\/ypsg\/group-art-enthusiasts-earned-big-break-microsoft-heres-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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